Wondering how to get into luxury real estate as a Realtor? The first step to moving into the high-end markets is to make the decision to do so. However, learning how to become a luxury real estate agent is often easier said than done.
So, let’s get into it:
Market Yourself as a Luxury Real Estate Agent
To truly make a name for yourself in the world of luxury real estate, you have to present yourself as a luxury agent. This doesn’t (necessarily) mean you need to drive BMWs, wear Rolexes, and carry designer handbags. The goal is for your clients to see you as knowledgeable, capable, and put-together – this goes for everything from your appearance to your brand.
Don’t underestimate the power of marketing to establish yourself as a luxury agent. Your website, social media posts, signs, brochures, and mailers should all be high-quality and made to target the luxury market. You should strongly consider hiring a graphic designer or content marketing agency to establish your brand.
With whatever service you’re providing, high-end clients don’t typically hire someone from a bus stop billboard – they rely on their personal network to make an introduction.
Because of this, building your network is key component to establishing yourself in the luxury real estate market. While this can include joining country clubs, going to high-end gyms and art gallery openings, that really only is effective once you’ve already been introduced to the people there.
The best place to start is typically to get involved in your local chamber of commerce and charities you’re passionate about. Join committees and meet like-minded folk. This is also a great way to start getting referrals.
Start With Co-Listing
High-end sellers will want to know that they can trust you and that you have experience in the luxury market. To start building your track record of success, consider co-listing with an established luxury real estate agent.
Although you’ll have to split the commission on your sale, co-listing can give you the opportunity to network and gain first-hand experience with luxury real estate, which is essential when you’re first starting out.
Ready to start your venture into luxury real estate? It will be well worth it if you’re willing to put in the work. As always, we’re here if you need advice.